This workshop will give you a practical understanding of key Digital Marketing tools and techniques and how to use them to improve the performance of your business.

The workshop costs £2,000, but is free to eligible individuals and early stage businesses. You do not need to attend both days, just select when registering.

You will leave with a bespoke Digital Marketing Strategy for your business.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.

Who should attend?

  • Established businesses based in the Essex Local Authority area.
  • Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
  • Individuals looking to start up their own business.

Workshop Content: Day 1

Introduction to the Digital Marketing Landscape 

  •  An overview of the media available in the digital landscape.
  • Using Facebook for B2C and B2B marketing.
  • Using Twitter, YouTube and Instagram effectively.
  • The essentials of utilising Linked In effectively.
  • Selecting the best social media that aligns your products, markets and budget.
  • Integrating social media into day-to-day processes for your business.

Workshop Content: Day 2

Improving your Digital Marketing Performance 

  • Creating a Digital Marketing Strategy for your business.
  • Understanding the real-time and high speed cycles of digital marketing.
  • Utilising SEO effectively.
  • The power of digital advertising and Google Adwords.
  • Planning key digital channels, key messages and resource allocation.
  • Summarising the learning and activities into a concise “Digital Marketing Strategy” for your business.
Last updated: 10/06/19