This course is a FREE 12 hours of Business Support course provided by the South East Business Boost. The course is available to eligible businesses within the Essex local authority area.

Register your business onto the South East Business Boost programme to attend this new exciting 12 hour course.

https://sebb.enterprisesupportalliance.com/

Businesses must attend all four dates listed as the course is split into four modules.

Who should attend?

Businesses that want to understand the best Social Media platforms for their business. Businesses that want help to develop a Digital Marketing strategy. People who want to grow their business via Digital Marketing. All businesses wanting to learn how to create their own graphic content.

Course Overview:

Session 1 – Introduction and Strategy – DIgital Marketing

• Introduction to LinkedIn, Twitter, Facebook and Instagram

• Which social media platforms?

• Business objectives

• Social media objectives

• Measuring success

• Target audience – user personas

• Content topics

Session 2 – Planning, tools & techniques – Digital Marketing

• Content planning

• Hashtags

• Tone of voice

• Influencers and connections

• Competitors

• Tools

Session 3 – Content Creation

• Learn how to make digital content to promote your business (logo, flyer, business card, social media banner, online advert, newsletter etc.)

• Learn the principles of branding and how to effectively implement these

Session 4 – Content Creation

• Tailor your graphics content to appeal to the right people

• Create digital content with the support of your tutor