This workshop costs £2,000, but is fully funded for eligible individuals / start-ups and will give you an understanding of how to set up a new business. You do not need to attend both days, just select when you register.
It will cover the issues you need to address, including marketing, business finance (where and how to access it) and what is required to prepare a business plan.
The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.
Testimonials from previous workshops
“A very practical, informative and relevant workshop. Really enjoyable and interactive discussions.”
“An informative and extremly valuable experience”
Who should attend?
- People who wish to start up a business based in the Essex Local Authority area.
- Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
Workshop Content: Day 1
Getting the fundamentals right from the start.
- Business types, structures and legal requirements.
- Self-appraisal of the business idea and SWOT Analysis – personal & business.
- Creating a survivability budget.
- Employing people and selecting premises.
- Use of the Internet in your business and GDPR.
- Managing IP and others’ IP.
- Personal Action Plan completion.
Controlling the cash in your business and financing it.
- Sources of finance – friends & family, banks, grants, Start Up Loans, etc.
- Sales & Income forecasts, Profit & Loss Forecasts and Cash Flow Forecasts.
- Basic Bookkeeping and using different software packages.
- Banking & cash, VAT, HMRC and legal requirements.
- Finance Action Plan completion.
Workshop Content: Day 2
Markets, Marketing and understanding how to win customers.
- Market research and market testing.
- The marketing mix and branding.
- USP – what makes your business different from the competition?
- Use of internet & digital marketing (incl. websites & social media)
- Networking for success.
- Producing a Marketing Plan.
How to prepare and complete your Business Plan.
- Why have a Business Plan and when is it right to review your Plan.
- Sections of a Business Plan and the logical order.
- Production of your own outline Business Plan.