This free 2 day workshop in Chelmsford will give you an understanding of how to set up a new business.

It will cover the issues you need to address, including marketing, business finance (where and how to access it) and what is required to prepare a business plan.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.

Who should attend?

  • People who wish to start up a business based in the Essex Local Authority area.
  • Start-up businesses registered for less than one year that are based in the Essex Local Authority area.

Workshop Content: Day 1 – 30 January 2019

Getting the fundamentals right from the start.

  • Business types, structures and legal requirements.
  • Self-appraisal of the business idea and SWOT Analysis – personal & business.
  • Creating a survivability budget.
  • Employing people and selecting premises.
  • Use of the Internet in your business and GDPR.
  • Managing IP and others’ IP.
  • Personal Action Plan completion.

Controlling the cash in your business and financing it.

  • Sources of finance – friends & family, banks, grants, Start Up Loans, etc.
  • Sales & Income forecasts, Profit & Loss Forecasts and Cash Flow Forecasts.
  • Basic Bookkeeping and using different software packages.
  • Banking & cash, VAT, HMRC and legal requirements.
  • Finance Action Plan completion.

Workshop Content: Day 2 – 31 January 2019

Markets, Marketing and understanding how to win customers.

  • Market research and market testing.
  • The marketing mix and branding.
  • USP – what makes your business different from the competition?
  • Use of internet & digital marketing (incl. websites & social media)
  • Networking for success.
  • Producing a Marketing Plan.

How to prepare and complete your Business Plan.

  • Why have a Business Plan and when is it right to review your Plan.
  • Sections of a Business Plan and the logical order.
  • Production of your own outline Business Plan.

General Information

This workshop is being run by Enterprise Support Alliance Ltd and First Ascent Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.

If you are unable to attend both days, or would like to attend one day only, please contact us and we can arrange this for you.

Last updated: 07/01/19