This seminar is brought to you by valued Colbea Sponsor The Write Impression – a trusted team of Marketing and PR professionals since 2008.

This seminar is delivered by Kate Everett, Managing Partner of TWI; the first regional agency to guarantee publication of its press releases. Kate works with companies throughout East Anglia, Europe and the UK. Her career spans almost 30 years as a writer and communications expert.

Specialising in…

  • PR and Media
  • Copy writing
  • Digital Marketing
  • Design and Branding
  • Consultancy

Why should I attend?

Do you want to rank higher on Google? Drive customer engagement and sales through Facebook and Instagram? Get hands-on training and start getting the results you want in this social media marketing workshop.

What will I learn?

In this hands-on workshop, you’ll learn how to build your audiences, use location-based advertising and create carousel and video campaigns, get more calls and clicks, and track engagement on your Facebook page. We’ll look at how you can track your competitors, analyse your audience and drill deep into your customer data through the magic of Facebook.

As a bonus, we’ll look at how Google My Business is fast-becoming a vital marketing tool and what you need to do. Training will be delivered by Kate Everett, Managing Partner at PR & marketing agency TWI.

Did you know?…

  • Only 5% of people who ‘like‘ your page will see your organic posts?
  • Facebook added 22 million new daily users in Q4 2018
  • The most successful campaigns drive traffic outside of your page(s)
  • By sponsoring campaigns, you can choose demographics for Facebook and Instagram
  • Combining the two platforms give you access to millennials and ‘mature’ audiences
  • Facebook added 22 million new daily users in Q4 2018
  • Google My Business has replaced Google+
  • You can use re-marketing tools to track visitors from your website to social media and vice versa
  • Video content is likely to get 76% more engagement than text adverts
  • Facebook has a range of tools to help you build campaigns and measure effectiveness
  • No experience is required, but you’ll need a laptop and access to your social media accounts.


There is limited parking available onsite for this event at the North Colchester Business Centre. On-street parking is available nearby on the Crescent.

Please contact us on 01206 548833 with any questions.

Refund Policy

Refunds up to 7 days before event

Last updated: 07/08/19