Adapt your business model to new trends workshop

The pandemic has led to a seismic shift in consumer priorities leading to long-term changes in behaviour. Certain travel trends such as seeking authentic experiences and wellbeing activities have been accelerated, whilst others that had been gaining momentum have taken a step backwards, including visitors spending more time planning and increasingly booking last minute. This session will discuss how you can respond to these trends in your business to create new revenue streams or reach new audiences to support your recovery.