Business Strategy Development including Digital Marketing
Event details
Virtual
Free event
Zoom
Recurring
Past dates
- Thu Sep 9th 2021 | 9:30 am till 12:45 pm
- Tue Sep 14th 2021 | 9:30 am till 12:45 pm
- Thu Sep 23rd 2021 | 9:30 am till 12:45 pm
- Thu Sep 30th 2021 | 9:30 am till 12:45 pm
This course is a FREE 12 hours of Business Support course provided by the South East Business Boost. The course is available to eligible businesses within the Essex local authority area.
Register your business onto the South East Business Boost programme to attend this new exciting 12 hour course.
https://sebb.enterprisesupportalliance.com/
Businesses must attend all four dates listed as the course is split into four modules.
Who should attend?
Businesses that want to review and develop their current business strategy. Businesses that need to develop a new way of finding and communicating with customers. Businesses owners that want to know how they are perceived by their customers. Businesses that want to understand the best Social Media platforms for their business. Businesses that want help to develop a Digital Marketing strategy. People who want to grow their business via Digital Marketing.
Course Overview:
Session 1 – Desirability (Business Strategy Development)
• Who are your customers?
• What value will you create for your customers?
• What relationships do you need to form for getting repeat business?
• What channels will you use to communicate to customers.
• Do you need to find innovative ways to distribute your good and services?
• How much could / should you be charging for your products / services?
Session 2 – Feasibility and Viability (Business Strategy Development)
• What activities and resources do you need to grow your business?
• Do you have a set of reliable key partners and can you reduce the risk if they cease to trade?
• How can you keep your overheads low and your profits high?
• Do you know how to get your pricing right?
• Are there alternative revenue models that you have yet to try?
Session 3 – Introduction and Strategy (Digital Marketing)
• Introduction to LinkedIn, Twitter, Facebook and Instagram
• Which social media platforms?
• Business objectives
• Social media objectives
• Measuring success
• Target audience – user personas
• Content topics
Session 4 – Planning, tools & techniques (Digital Marketing)
• Content planning
• Hashtags
• Tone of voice
• Influencers and connections
• Competitors
• Tools