Harnessing Data to Forecast your Digital Marketing Budget

When creating a digital marketing plan and strategy, common questions centre around costing:

How much should I be spending on digital marketing?

What budget should I put towards this PPC campaign?

How do I know if I spend ‘x’ I will get ‘y’?

The answer to those questions is not clear cut and it will vary for every business. However, there are ways you can assess your figures and forecast your digital marketing budget.

When you know your figures and have clear goals and objectives, you can reverse engineer the process to help you make the most informed and data-driven decisions about how and where to spend your marketing budget. This is especially important when you are marketing your business internationally.

The great thing about digital marketing is that you don’t have to be in the dark when you make these crucial decisions for your business. There’s a wealth of tools and insights (many of them are free!) which you can access to make more informed decisions.

The Department for International Trade in the East of England have joined with SocialB, international digital marketing experts, to examine the “strategy essentials” and the key things you should consider when creating an international digital marketing strategy for your business.

Then, you will learn which figures and what data you should be paying attention to; how to make sense of the numbers; and how to use this powerful insight to decide where to spend your budget.

The one-hour webinar will cover:

• Strategy Essentials
  • What is an international digital marketing strategy?
  • Why you need a strategy and tips on how to create a strategy
• Harnessing Data
  • The facts and figures you must have to plan and allocate budget
  • How to reverse engineer your figures
  • Deciding where to spend your marketing budget
  • Measurement at its best and how to consistently measure & analyse results