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How to make AI work for you – Tendring

Event details

Free event

Tendring District Council Town Hall - Committee Room: Station Road, Clacton-on-Sea CO15 1SE
Tendring District Council Town Hall - Committee Room: Station Road, Clacton-on-Sea CO15 1SE

Date
  • Wed Jan 22nd 2025 | 9:00 am till 12:00 pm
Tendring District Council Town Hall - Committee Room: Station Road, Clacton-on-Sea CO15 1SE

Tendring District Council Town Hall - Committee Room: Station Road, Clacton-on-Sea CO15 1SE

Join us this January for a FREE in-person workshop in Tendring, which introduces SMEs to a variety of AI tools useful for improving business processes!

Established since 2007, KAT Marketing boasts a team of experts who draw on years of experience from partnering with businesses and organisations of various sizes and across numerous sectors.

Always at the cutting edge of the latest innovations within the corporate world, KAT has carefully monitored the increasing impact of AI. With a specific eye on the way the latest technologies can deliver more efficient and more effective solutions, KAT Marketing can help you boost efficiencies and effectiveness in your business through the power of AI with the support of qualified AI marketers.

This half-day training course is designed to deliver exactly that – a clear and concise explanation to the significance of AI as well as practical and specific demonstrations of how your business can see improved performance in data analysis, strategic planning, content generation and customer services.

Event details

Date: Wednesday 22nd January, 2025

Time: 9:00am – 12:00pm (Arrival from 8:30am)

Location: Tendring District Council Town Hall – Committee Room: Station Road, Clacton-on-Sea CO15 1SE

For: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, Tendring)

 

Tea, Coffee & Pastries will be served from 8:30am

What the workshop covers:
The influence of AI
  • What is AI and how does it work
  • How are we already using AI
  • How will AI be influencing business in the future
  • Due diligence: AI and ethics
AI in Analysis and Strategy
  • Using AI to analyse data and create reports
  • How AI can provide advantages in strategic planning
Video, Audio, Avatars and Editing
  • Creating different media formats through AI
  • How to generate avatars and AI-inspired interaction
Insights into text generation
  • Understanding frameworks for prompting
  • How to customise your AI activity
Your next steps
  • Your action plan: how will AI work for you
  • Open Q and A to answer your questions

 

About the host:

Julian Read, Content Manager at KAT Marketing

With more than 25 years of experience in corporate communications and marketing, Julian Read’s career has included roles in strategic marketing, business development, project management and content creation, as well as working as an award-winning journalist and magazine editor.

Today, Julian is part of the Senior Management Team at KAT Marketing, a leading regional marketing agency based in Colchester. As well as leading training for businesses and organisations on a variety of aspects of marketing, Julian has developed an industry-leading insight into the value of AI and how it can be used safely and successfully within workplace settings.

Within his role at KAT Marketing, Julian has continued the firm’s proud tradition of being at the cutting edge of the latest innovations within the corporate world and carefully monitored the increasing impact of AI. As an expert in the use of AI in the workplace, Julian holds a number of Chartered Institute of Marketing-recognised qualifications in the use of AI including topics such as Strategy and Analytics, using AI for Video & Audio Creation and Generative AI Text Creation.

With a specific eye on the way the latest technologies can deliver more efficient and more effective solutions, Julian has gathered detailed knowledge of how we can expect AI to influence the way we do business in the future in order to provide specific guidance on how business leaders can boost efficiencies and effectiveness in the workplace through the power of AI.

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